Sarah Lawrence

Description : Millington Associates appointed International Visual to undertake a store visual enhancement scheme for their client Sarah Lawrence. Sarah Lawrence have over 60 stores in Greece and the Greek Islands. The brief was to design and implement a scheme into their store in Ioanninon. The design had to create key focal points around the store, adding interest and warmth whilst enhancing the existing store fit.

The inspiration for the design was based on Global Travel and how our travels, and the memories we bring back, inspire how we decorate our homes. We were also asked to review the way they merchandise and display their products. We introduced mannequins into fixture groupings to show customers outfit building. The products displayed on the mannequins were easily available for purchase on the fixtures. We created look walls in various places around the store showing key outfits and items of the season.

Props played a key role in the enhancement of the store; by adding pictures, books, vintage suitcases and lanterns we eclectically brought to life the sense of travel and adventure.

Since completing the store we have been appointed to install the scheme into another two flagship stores.