Allied Carpets

Description : In August 2009 International Visual were approached by the new Allied Carpets Company to come up visual enhancements for their stores.

The brief was to improve the shopping experience, promote key selling/service features and visually improve the layout and look of the store.

This was to be done within a three week deadline in one trial store and on a limited budget.

QUITE A CHALLENGE !!!

Our Focus

We decided we needed to create a strong initial statement as you entered the store. A central feature that would be commercial a well as attractive.

We then wanted to create interest across the floor with key features on each wall.

The signage and graphics needed to be redesigned and customers needed help to find various product types.