Emporio Home

Description : In March 2008 Emporio Home appointed IV to undertake a low-cost visual enhancement of their Totenham Court Road store. The brief included creating a new high-impact store exterior, stronger signage and branding, clearer layout of furniture, and making buying furniture an interesting and enjoyable experience by involving the customers in creating their furniture. To achieve this we created a new "Workshop" area in the store: here customers can choose fabrics, fillings and legs for their furniture.